If your account was created through Hallmark eCards, then you must manage your account at https://www.hallmarkecards.com.
If you want to change your password or e-mail for Hallmark Movies Now, please go to https://www.hallmarkecards.com. Any e-mail/password changes you make at hmnow.com may create login issues and are best avoided. In general, be sure that your login information remains the same on both sites.
If you wish to cancel your subscription, this must be done by going through your Hallmarkecards.com account.
1) Go to https://www.hallmarkecards.com and login.
2) Click on MY ACCOUNT.
3) Click on Subscription.
4) Click CANCEL AUTO-BILL under the Hallmark Movies Now SUBSCRIPTION.
Account Subscriptions Page